Date: 07.22.19

Cetera Kicks Off Connect19 National Conference

Los Angeles, July 22, 2019 – Cetera, the country’s leading financial advice firm, today announced the commencement of Connect19, its breakthrough annual conference for Cetera-affiliated advisors and financial industry leaders. This year’s event will take place July 22-25 at the Colorado Convention Center in Denver.

Boasting more than 4,000 attendees, Connect is one of the industry’ s largest and most prominent gatherings of financial advisors, wealth managers, bankers and accounting, investment and home office professionals. Designed in partnership with representatives from each of Cetera's member firms, the purpose of the event is to bring industry leaders together to redefine and transform the client-advisor relationship in an era of technological innovation, operational disruption and profound demographic shifts.

Themed A Mile Above, attendees will have the opportunity to draw inspiration from top keynotes including world-renown speaker and accomplished climber, Erik Weihenmayer; behavioral science and communication guru, Michael Maslansky; top Wharton professor and celebrated author, Adam Grant; professor, author and educator, Michael Kitces; musical force of nature, Jade Simmons and more. With over 200 breakout sessions to choose from, attendees will hear from a wide range of business and political thought leaders, strategic partners and their colleagues.

In addition to providing attendees valuable educational and networking opportunities, Connect19 will address the changing role of the financial advisor—and the future of financial advice—amid unprecedented changes to the profession.

“We are looking forward to an incredible week of impactful interactions and delivering top strategies for enhancing the growth of an advisor’s practice and team,” said Michael Zuna, Chief Marketing Officer of Cetera. “Last year’s event brought together the most talented minds in the business to rally around the Advice-Centric Experience®, a dynamic vision for the future of our profession. We expect Connect19 to be another important milestone in the ongoing dialogue about the evolution of the business.”

About Cetera Financial Group®

Cetera Financial Group ("Cetera") is a leading network of independent firms empowering the delivery of professional financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading service provider to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology. For more information, visit cetera.com.

*"Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Investment Services (marketed as Cetera Financial Institutions), Cetera Financial Specialists, Summit Brokerage Services, and First Allied Securities. All firms are members FINRA / SIPC.

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